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Digital Marketing is the use of online channels and tools—such as search engines, social media, email, and websites—to promote products or services and reach consumers. It includes both organic and paid marketing strategies.
Digital Marketing allows businesses to reach a global audience, target specific customer segments, measure results in real time, and achieve higher ROI compared to traditional marketing methods.
Yes. Digital Marketing is in high demand across industries. It offers diverse roles such as SEO Specialist, Content Marketer, PPC Analyst, and Digital Marketing Manager with strong growth and income potential.
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